Disney Stock Rises Despite Tron:Ares Box Office Bomb
Disney investors showed resilience as shares edged higher despite dismal projections for Tron:Ares. The film, with a reported $220 million budget, is expected to lose $132.7 million after ancillary revenues. Second-weekend figures barely crossed $100 million, sparking industry criticism.
Market sentiment defied logic as Disney's stock gained fractionally during Monday morning trading. The disconnect highlights investor confidence in the conglomerate's diversified entertainment portfolio, outweighing a single franchise misstep.
Analysts note the TRON franchise's 40-year struggle for relevance raises questions about Disney's greenlight process. One representative called the quarter-billion-dollar gamble on Jared Leto's vehicle "insane," particularly given the property's lukewarm historical performance.
